Nestle Marketing Research Project free essay sample

The main aim of Nestle is to reach every single Pakistani. Nestle currently launched a new flavored juice in Pakistan that is Nestle Guvava in 2008. The profit and net profit margins remained stable. Overall profit margin showed a slight increase but a slight decline in gross profit margin was witnessed. Problem Statement â€Å"To know the reason of decline in sales of Nestle orange juice† Sales Growth Nestle orange juice has been a flagship brand of Nestle juices since years. However, their sales declined to -1 % as compared to last year. Last year growth in sales As per the meeting with the Brand manager juices, we got an insight about customer attitude, competitors, product development etc. †¢ Total contribution of orange juice is 20% to revenue in the juices category; however the overall market share of juices is 60%. Customer Attitudes The main concern that the consumer’s of Nestle Orange juices have regarding the juice is related to the purity of the juice. We will write a custom essay sample on Nestle Marketing Research Project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On the web we found out who are the competitors of nestle in its juices line and more precisely in its orange juice. Literature search revealed that a few of our major competitors are: †¢ Shezan All pure †¢ Haleeb Good Day †¢ Minute Maid Minute Maid One of the leading competitors of Nestle juice is Minute Maid launched by Coca Cola. Sales of still beverages, such as Powerade and Minute Maid fruit juices, jumped 14 percent by volume, far outpacing a four percent rise by sparkling beverages, such as Coke and Sprite. Haleeb Good Day Haleeb Good Day offers 100% pure orange juices without any added sugar, flavors or preservatives. Haleeb Good Day orange juice gives the consumers the absolute delight in taste, and revitalizes them at the same time. It is packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shezan All Pure Shezan All Pure juices enrich our senses with the fresh taste of 100% pure orange juice. A sip of All Pure helps our taste buds embark on a magical journey filled with the sweetest fruit sensations. The data that was found helpful regarding Shezan is as follows: Food Personal Care-Product